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Willyam-Henri Varane, former E-commerce Manager at TRAKmy
TRAKmy alumni 2019–2023

Willyam-Henri Varane

Former E-commerce Manager, TRAKmy

SEO writer for the TRAKmy blog from 2022 to 2023 — now Head of Acquisition at Le Web Français

About

Willyam-Henri Varane contributed to the growth of TRAKmy for 3 years and 9 months, between August 2019 and April 2023. A graduate of the Master's in Innovation Management and Innovative Business Creation (CEI) from IAE Montpellier, he joined TRAKmy as an apprentice before working his way through every sales and marketing role in the company.

From April 2022 to April 2023, as E-commerce Manager, Willyam was formally in charge of running trakmy.fr, SEO, article writing, semantic structuring and web content design. This period covers the intensive build-out of the TRAKmy editorial blog as it stands today.

As TRAKmy's representative to the trade press, he was quoted in Infoprotection and Batiweb in May 2021 on asset tracking in the construction sector. He now continues his web marketing career at Le Web Français, where he has led acquisition since January 2026.

Career at TRAKmy (2019 — 2023)

  • Apr. 2022 — Apr. 2023 · 1 year 1 month

    E-commerce Manager

    Running trakmy.fr and the marketplaces. SEO: article writing, semantic structuring, web content design. SEA: multi-platform advertising campaigns. Defining the acquisition strategy. KPI and ROI analysis.

  • Sept. 2020 — Sept. 2022 · 2 years 1 month

    Business Development Manager

    Writing and building the value proposition by segment, acquisition strategy (emailing, online advertising), event planning (trade shows, webinars), customer follow-up and closing.

  • August 2019 — Sept. 2020 · 1 year 2 months

    Junior Sales Representative (apprenticeship)

    First sales roles on the consumer range: GPS trackers for cars, motorbikes, scooters and boats.

Since TRAKmy (2023 — present)

  • Jan. 2026 — present

    Head of Acquisition — Le Web Français

    Leading digital acquisition for the group's SaaS products (SEKUR, PROPRET, Captain Seller…).

  • Apr. 2024 — present

    Web Marketing Manager — Le Web Français

    Qualified SaaS lead generation, digital communication, content marketing, SEO, SEA, website and newsletter management.

  • Apr. 2023 — March 2024

    Market Manager — ATOO NEXT

    Cloud e-commerce connector — Partner Relationship Management, SEMrush, and 10+ other skills.

  • May 2022 — May 2023

    Host of the podcast LE DÉPART EN START 🛸 (freelance)

    Business and entrepreneurship podcast (alongside TRAKmy).

Areas of expertise

  • SEO · article writing
  • Web semantic structuring
  • Content marketing
  • SEA · online advertising
  • SEMrush
  • Marketplace management
  • Digital acquisition strategy
  • B2B SaaS lead generation
  • KPI analysis · marketing ROI

Education

IAE Montpellier

Master's in Innovation Management — Innovative Business Creation (CEI)

2019 — 2021

Quoted in the trade press

During his sales roles at TRAKmy, Willyam-Henri Varane was quoted as a company spokesperson on asset tracking and the protection of business assets:

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